A San Francisco & NYC-based design studio creating impactful brands and strategic websites for lifestyle brands. Founded by Jess Levitz and Do-Hee Kim.
Aliquo is an independent Irish designer brand of quality, delicate and feminine jewelry with a strong retro influence.
We worked with Aliquo to re-brand their business - honing in on their target market and formulating a fresh brand that is full of happy, whimsical, and vibrant details. Our work included a new logo, collateral items, and a Shopify website re-styling.
"My jewellery business was in a bit of a rut and needed a fresh new identity. Hiring Shoppe Theory for the job was the best decision I ever made! Starting the process with an in-depth discussion about the brand’s new direction and strategy was invaluable and very reassuring. I’ve lost count of how many times I’ve looked at the brand strategy document since the end of the project. It’s a brilliant tool to refer to and helps me keep everything on-brand from Social Media to product design. Every step of the way, it felt like Jess and Do-Hee completely understood my business and my ideal customer. It was obvious Jess went the extra mile to create a unique brand identity (with amazing details!) that was a perfect fit for my audience. Do-Hee's e-commerce knowledge and experience really showed and I very much appreciated all her advice along the way. I now have a beautiful and strategic brand & website that I am very proud of and can’t wait to share with the world!"