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Paintbucket Nails is a nail boutique in Williamsburg, Brooklyn full of personality.

We partnered with Paintbucket to create a witty, authentic and relatable brand that would resonate with their target demographic of young, working women in New York. From the brand identity, art direction for the photoshoot, retail design, website design, and so much more, we created a fun visual language from the ground up to set Paintbucket apart in the nail salon industry.

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“If you are considering working with them - don’t second guess it, if you’re in the hands of Shoppe Theory, you’re in a great starting place for building something great. You have to start with a solid foundation in order to build a skyscraper and Shoppe Theory will do that for you x 10.”

- Kristin, Paintbucket Founder

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