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Vinley Market is a curated, online wine boutique for the millennial wine lover.

Frustrated with the stuffy brands of traditional wine retailers, Vinley Market came to us to create a beautiful visual brand identity and a Shopify e-commerce website that appealed to savvy young women and set the business up for success. 

View the website

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“Shoppe Theory realized my dream for a beautiful wine boutique. Their creative branding is exceptional, and web design is very high quality. Plus, they were so involved in guiding, directing, suggesting and therapy-ing, that I feel incredibly indebted to them for getting me to the finish line of opening my wine shop. I highly recommend!”
— Erin Vaughen, CEO of Vinley Market