Shoppe Theory is a multi-faceted design studio with a personal approach and a powerful capacity for elevating your brand.

We create timeless brands and beautifully strategic websites designed to convert your audience into happy, loyal customers. People know us for our clean designs with a command of color, hand-drawn elements, and strong sense of typography.

Founded by Jess Levitz and Do-Hee Kim, two experts in complementary fields of design, Shoppe Theory creates tailored e-commerce solutions as well as tangible real-world design pieces—think websites, retail environments, product packaging and collateral brand pieces that interact seamlessly to create an immersive, impactful experience of your brand. We partner with passionate retailers, creators and online business owners to bring their brands to life.


Follow our latest work and inspiration