Baseline is revolutionizing periods for active lifestyles. With a line of innovative femcare products, Baseline helps you flow through your period, uninterrupted. The Baseline team brought us on to create a visual identity that would capture the attention of customers, retailers, and investors. We jumped in with enthusiasm and crafted a bold and uplifting visual identity that celebrates the company's mission and dynamic lives of women.
In the process, Real Thread has built a reputation for soft shirts, custom prints, and exceptional support— while keeping sustainability at the core of its business practices. Real Thread is beloved and worn by designers and design-focused fans, but with rising competition growing in recognition throughout the landscape, meaningful differentiation is paramount to the brand’s longevity. One glance at the visual trends of competitors was enough to validate the need for a fresh strategy and brand identity.
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